Longniddry firm launches mobile ad display venture
The largest of the trucks is the biggest road-legal type of truck in Europe, constructed to “go virtually anywhere carrying mobile advertising images that are highly eye-catching,” and visible on both sides and rear.
Mad Ads says it will have the trucks appearing at high-profile sports events and arenas where large numbers of people will see them.
Advertisement
Hide AdAdvertisement
Hide AdThe system and the trucks are the brainchild of Graeme Dow, group MD, who said: “Companies are always looking for innovative ways to advertise and they say a picture is worth a thousand words, so a moving picture must be worth a lot more than that.”
The company is also in talks with shopping malls and sports arenas about advertising on the mobile screens and expects to make further announcements soon.