Marketing society raises a toast to brightest stars of the Scottish sector
Grier, who is director of malts at the Edrington Group, was named Marketing Star of the Year for his work on the Macallan.
David Amers, planning director at the Leith Agency, was named Agency Star of the Year. He is the brains behind many of the Scottish Government's social marketing campaigns.
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Hide AdThe Scottish Government won Marketing Team of the Year and the Union picked up Agency of the year.
The Social Marketing Award was given to the Bridge, for its Saving Lives campaign which promoted awareness of bowel cancer screening.
Whitespace, which developed digital marketing and website support for the gluten-free Genius Bread, won the Alan Frame Inspirational Award.
The Marketing Society Star Awards, sponsored by The Scotsman as media partner, were held at the Edinburgh Corn Exchange.
They aim to promote a better appreciation of marketing from the classroom to the boardroom.
Mearns Castle Academy from Newton Mearns, Glasgow, won the School Award, having developed a marketing plan for McDonald Aviemore Resort.
The Scotsman's sister newspaper the Edinburgh Evening News picked up an award in the promotional excellence category.
Graeme Atha, director of the Marketing Society said. "It was great to see such a galaxy of talent being recognised representing all sectors of the marketing community from strategic thinkers to the creatives across a wide range of agencies.
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Hide Ad"It was a wonderful advertisement for our world class marketing community in Scotland."
The winners:
Strategic Marketing Category
New Brand or Business Award
Silver Star: SECC for TicketSoup.com
&149 Brand Development Award
Gold Star: The Union for Making The Dalmore Shine
Silver Star: Highland Park for the Best Spirit in the World
Bronze Star: VetsNow for Building the Brand in a New Market; Tangible for Putting Edinburgh Napier University on the Map; Standard Life for Active Money
Customer Insight Award
Gold Star: DC Thomson for Youth Insight Programme
Silver Star: The Leith Agency for Advice on Drugs and No Knives. Better Lives
Bronze Star: The Leith Agency for Sex – It's healthy to talk about it
&149 Customer Relationship Marketing Award
Gold Star: s1 for s1 to 1 CRM.
Silver Star: Fraoch Marketing and Kwik Fit Group for Putting the X Factor into CRM; The Union for VisitScotland – Autumn into Gold
Marketing Capabilities Award
Silver Star: Business Stream for Driving Engagement
E-commerce Award
Silver Star: Lewis Creative Consultants for Hunters Boots – Giving it Welly
&149 Marketing for Sustainable Consumption Award
Gold Star: The Leith Agency for Breaking Scotland's Bag Habi.
Silver Star: The Union for Eco Drivers not Eco Warriors; Weber Shandwick and Redeem for Mobile Phone Recycling
Cause Related Marketing Award
Silver Star: VetsNow for Pet Blood Bank UK
&149 Social Marketing and Not for Profit Award
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Hide AdGold Star: The Bridge for Saving Lives. Bowel Cancer Campaign.
Silver Star: The Leith Agency for Reusing carrier bags and No Knives. Better Lives
Bronze Star: City of Edinburgh for Scottish Youth Parliament Elections; The Leith Agency for Cracking down on deliberate fire setting; The Union for Stress Busters; The Leith Agency for Don't Let the Flu turn On You
&149 SME Marketing Star Award
Gold Star: Cycling Scotland for Fresh 'n' lo Pedal for Scotland
Silver Star: SECC for TicketSOUP.com; Lewis Creative Consultants for Hunter's Boots
Marketing Communications Category
Design Excellence
Gold Star: Heineken for Bulmer's – attack is the best form of defence
Silver Star: Heineken for Foster's Glassware
&149 PR Excellence
Gold Star: The Edrington Group for Macallan, Masters of Photography
Silver Star: Golley Slater for the Army's 1000th recruit in Scotland; Consolidated PR for Fighting Cervical Cancer
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Hide AdBronze Star: The Edrington Group for The Famous Grouse – The World Famous Burns Supper Campaign; VisitScotland for Homecoming Scotland 2009
&149 Advertising Excellence
Gold Star: The Union for Still Killing Jill
Silver Star: Family for Overgate – Mum's the word at Christmas; The Leith Agency for No knives. Better lives; The Union for Facing Demons
Bronze Star: The Leith Agency for Breaking a bag habit; Standard Life for Active Money; The Union for Eco Drivers, Not Eco-warriors; VisitScotland for I Am a Scot: Homecoming Scotland
Direct Marketing Excellence
Gold Star: The Union for Autumn into Gold
Silver Star: Tangible for Business Stream – First Aid for customers
Bronze Star: Tayburn for Tenon Wealth Experience Campaign
&149 Promotional Excellence
Gold Star: VisitScotland for Perfect Setting
Silver Star: The Union for Making History
Bronze Star: VisitScotland for Capture an Autumn Moment; The Scotsman Publications Ltd for Edinburgh's Got Talent
&149 Digital Marketing Excellence
Gold Star: Whitespace for The best thing – Genius Bread
Silver Star: MediaCom for The Real Scotland
Bronze Star: Vets Now for Building a global emergency veterinary community; VisitScotland for Homecoming Scotland: a digital tour de force
Media Excellence
Gold Star: MediaCom for Knife Crime
Silver Star: Standard Life for Active Money SIPP Campaign
Bronze Star: MediaCom for Early Years
&149 Event Marketing Excellence
Gold Star: Cycling Scotland for Fresh 'n' lo Pedal for Scotland.
Silver Star: The Leith Agency for Irn-Bru's record breaking event for Scotland
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Hide AdBronze Star: Maxxium UK for L'Essence de Courvoisier; Xscape Braehead/ Cloudline for Xscape and the Summer of Austerity
Experiential Marketing Excellence
Gold Star: The Leith Agency for No knives, Better Lives
Silver Star: Heineken for Bulmers 2009 Summer Sampling Campaign
Bronze Star: Maxxium UK for The Macallan Lounge
Champions of Marketing Excellence Category
Marketing Society Star School Award
Gold: Mearns Castle
Silver: St Ninians, Speyside
Bronze: Kirkland
Star Marketing Student
Gold Star: Heather Anderson of Robert Gordon University
Silver Star: Kerrie Tindall, Leanne Donaldson, Robert Gordon University
&149 Star Creative Student
Gold Star: Rachel Campbell, Edinburgh College of Art.
Silver Star: David Crombie, Gray's School of Art; David Howie, Gray's School of Art; Jamie McIntyre, Edinburgh College of Art; David Tolmie and John Taylor of Duncan of Jordanstone College of Art
Rising Agency Star of the Year
Gold Star: Gillian McCormack of Material
Silver Star: Amy Burns of Frame
Bronze Star: Scott Kennedy of Multiply UK Ltd and Steve Tigar of The Bridge
Rising Marketing Star of the Year
Gold Star: Lynsey Fusco of VisitScotland
Silver Star: Doug Cook of Heineken, Sarah Todd of National Australia Bank and Sam Wood of Vets Now
Alan Frame Inspirational Star Award
Gold Star: Whitespace for The Best Thing – Genius Bread
Star Marketing Team of the Year
Gold Star: Scottish Government
Star Agency of the Year
Gold Star: The Union
Agency Star of the Year
Gold Star: David Amers of The Leith Agency
Marketing Star of the Year
Gold Star: Ken Grier – The Edrington Group