Longer opening hours and the continuation of the fast-food chain's refurbishment scheme led to a 5.3 per cent increase in like-for-like sales in Europe. The launch of the company's McCaf fruit smoothies and frappes led to a 5.7 per cent rise in the United States. The fast-food giant has been grabbing market share from its rivals, such as KFC-owner Yum Brands, which recently reported flat like-for-like sales at its US restaurants. McDonald's roll-out of espresso-based coffee and other high-margin drinks - such as frappes - is exceeding the company's goal of adding $125,000 (78,300) of sales per outlet. The group's beverage expansion was seen as a direct attack on the core business of coffee shop chain Starbucks but so far the two companies appear to be appealing to different diners, analysts said.